Privacy Policy

Overview

Horizon Real Estate Group, LLC, doing business as Horizon Realty Group ("Horizon," "we," "us"), runs elizabethcitybuyersbrief.com. This policy explains what we collect, how we use it, who we share it with and the choices you have. Horizon Realty Group is the assumed business name of Horizon Real Estate Group, LLC (Currituck County Register of Deeds, Book 1878, Page 507).

1. Information we collect

What you give us. Your name, email address and, if you choose, your phone number, plus what you tell us about the home you want or the home you are selling (budget, timeframe, area, features, a property address) when you fill in a form, book a call or contact us.

What we collect automatically. Your IP address, device and browser type, the page that sent you here, the pages and listings you view, the listings you save, and your general location (city level), through cookies and similar technologies described in section 4.

Listings you viewed. Your browser keeps a short list of the listings you viewed on this site. When you send us a form and agree to be contacted, your ten most recent listings (address, link and time viewed) are saved to your contact record, and listings you view afterwards are added, so the broker working with you can follow up about the homes you looked at. We do not save the listings viewed by anyone who has not contacted us, and we do not send that list to Google, Meta or any other advertising company.

2. How we use information

• To answer you and send what you asked for (a guide, listings, a report, a showing time).
• To tell you about homes and services that fit what you told us.
• To run and improve the website.
• To measure and show our own advertising, as described in section 4.
• To keep the records North Carolina real estate rules require.

3. Confidentiality and agency relationships

Information you send through this site is not confidential unless you have a written agency agreement with us. Until then, we may use it to follow up with you about our services. Once an agency agreement is signed, your information is protected under North Carolina real estate law and the REALTOR® Code of Ethics.

4. Advertising, analytics and cookies

We use cookies and similar technologies on elizabethcitybuyersbrief.com. Some are ours. Some belong to Google and Meta (Facebook and Instagram). Here is what each one does.

Analytics. We use Google Analytics 4 through Google Tag Manager to see how people use the site: pages viewed, listings viewed, forms started and finished, and the device and general location (city level) of the visit. Google Analytics sets first-party cookies on our domain. We have turned on Google Analytics advertising features, which means Google may use its own advertising cookies and signed-in Google account information together with our analytics data to build audiences for our ads and to report on them.

Advertising measurement. When you submit a form, we tell Google Ads and Meta that a form was submitted, what kind of form it was, which listing or price range it concerned, and an estimated value we assign to that kind of lead. We send this both from your browser and from our server. To help Google and Meta match the submission to an ad you may have clicked, we send a coded (hashed) version of your email address and name, and the click identifiers that Google and Meta placed in the link or in a cookie when you clicked one of our ads. Google calls this enhanced conversions. Meta calls this the Conversions API. The coding is one-way; we never send your email or name in readable form. We never send your phone number to Google, Meta or any other advertising company, coded or not.

Advertising audiences and retargeting. Google Ads and the Meta Pixel use cookies and similar technologies to recognize your browser when you visit the site and later when you use Google services, Facebook or Instagram. We use this to show our own ads to people who visited the site, viewed listings in a price range, saved a listing or asked for a guide, and to stop showing ads to people who already contacted us. We may also show ads for specific homes you looked at, using a listing feed we give to Meta and Google. We build these audiences from what people do on the site, never from age, sex, race, religion, national origin, disability, family status or the neighborhood where someone lives. Our ads follow the federal Fair Housing Act and North Carolina fair housing law and carry the Equal Housing Opportunity statement.

What Google and Meta do with it. Google and Meta receive the information above under their own terms. They use it to measure and deliver our ads, and Meta may also use it to improve its own advertising systems. We do not control their privacy practices. Their policies: Google and Meta.

Your controls.

• Cookie settings: use the "Your privacy choices" link in the footer of every page to turn advertising cookies, or analytics cookies, off or on at any time. Your choice is stored in your browser for this site. Open cookie settings
• Global Privacy Control: if your browser sends a Global Privacy Control signal, we treat it as a request to turn advertising cookies off: our server does not send your form submissions to Google or Meta, and Google's tags run without advertising cookies or identifying details.
• Google: My Ad Center lets you turn off personalized ads. The Google Analytics opt-out add-on stops Google Analytics in your browser.
• Meta: Ad preferences and "Your activity off Meta technologies" in your Facebook or Instagram settings.
• Industry tools: the Digital Advertising Alliance and the Network Advertising Initiative.
• Browser: you can block or delete cookies in your browser settings. Blocking all cookies may stop saved listings and forms from working.

Opting out stops personalized ads from us. You may still see our ads that are not based on your activity.

5. How we share information

We do not sell personal information. We share it only as follows.

• Companies that work for us. Hosting and content delivery (Bunny.net, Cloudflare), email delivery (Plunk, Amazon SES), our customer system (HighLevel / LeadConnector, which delivers text messages through Twilio), scheduling (Cal.com), spreadsheets and workflow tools, AI services that help us read, sort and draft messages (including for Melinda, our AI assistant), and the MLS data provider that supplies listings. They may use your information only to provide their service to us.
• Advertising and analytics companies. Google and Meta, as described in section 4. They receive coded email and name, click identifiers, device and page information, and form events. They never receive your phone number.
• People in your own transaction. If you buy or sell with us, we share what the transaction needs with the other party's agent, the closing attorney, the lender you choose, inspectors and the MLS, at your direction and as North Carolina Real Estate Commission rules require.
• Law and safety. When a law, court order or regulator requires it, or to protect our rights or someone's safety.
• A sale of the business. If Horizon or one of its websites is sold or merged, your information may move to the new owner under this policy.

We never share, sell, rent or provide your mobile phone number or your text-message consent to third parties, affiliates or lead generators for marketing or promotional purposes. We never sell or pass leads to other companies.

6. Texting

If you give us a mobile number and tick a text box on one of our forms, our Texting Terms apply. We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes. Your mobile number is used only by Horizon Realty Group (Horizon Real Estate Group, LLC) to call or text you as you agreed, and by the companies that deliver our messages for us.

Two kinds of texts. Service texts are about something you asked us for or a transaction you are part of: replies to your questions, showing and appointment confirmations, document and e-signature reminders, transaction dates, and a confirmation when a document you requested was emailed. Marketing texts promote our services: new listings that match your search, market updates, events and offers to help you buy or sell. We send marketing texts only if you tick the marketing box, up to 8 per month. Service texts are sent as needed. Our texts come from (252) 632-8681.

What we record when you opt in. Your name, mobile number and email; which box you ticked and the exact wording shown; the date and time; the page you were on; your device's IP address and browser; and later the messages exchanged between you and us. We keep this record for at least five years after your last message so we can show that you agreed and when you stopped.

Who delivers our messages. Our customer system is HighLevel (LeadConnector). It sends texts through its carrier partner Twilio and the wireless carriers. These providers handle your number only to deliver and store messages for us and may not use it for their own purposes. Texts are stored in our customer system and may be machine read or reviewed by a person for quality and training.

Your own transaction. If you buy or sell with us, we share what the transaction needs (your name and contact details, for example) with the other party's agent, the closing attorney, the lender you choose, inspectors and the MLS, at your direction and as North Carolina Real Estate Commission rules require. That never includes your texting consent, and none of them may message you for marketing because of it.

How to stop. Reply STOP to any text, or tell us to stop in any message, email or call, and we stop within 10 business days, usually at once. STOP, END, QUIT, CANCEL, UNSUBSCRIBE, REVOKE and OPT OUT all work, as does plain language. You can keep service texts and stop marketing texts, or the reverse, by telling us which. Reply HELP for help. Message and data rates may apply. If you are in a transaction with us and stop messages, we reach you by phone or email instead.

Recorded calls and text messages. Calls and text messages to Horizon Realty Group and the brokers who work with it will be recorded and machine read or periodically reviewed by a human for quality improvement purposes. This notice is about recording. It is not a request for permission to text you.

7. Email

When you ask us for a guide, listings, a report or a FAQ, we email it to you and we also send occasional emails about buying or selling in the area, as the form says. Every marketing email has an unsubscribe link, and you can change what you receive at your email preferences. Emails about a transaction you are part of continue regardless.

8. Your privacy choices

You can: turn advertising or analytics cookies off ("Your privacy choices" in the footer); send a Global Privacy Control signal; unsubscribe from email; reply STOP to texts; ask us what information we hold about you, to correct it, or to delete it (email travis@horizonrealtync.com with "Privacy Request" in the subject). We answer within 45 days. We may keep what the law or North Carolina Real Estate Commission record rules require. We do not discriminate against anyone for exercising these choices.

9. How long we keep it

Lead and contact records: until you ask us to delete them, or seven years after our last contact. Transaction records: at least three years, as North Carolina Real Estate Commission rules require. Text-message consent records: at least five years after your last message. The listings you viewed stay with your contact record for as long as the record itself, and are deleted with it. Analytics data in Google Analytics: 14 months. Advertising audience membership: up to 180 days (Meta) and 540 days (Google) from your last visit or action.

10. Security

We use reasonable administrative, technical and physical safeguards. No internet transmission is completely secure.

11. Children's privacy

This site is not directed at children under 13. If we learn we collected a child's information, we delete it.

12. Third-party links

This site links to other websites (for example narrpr.com and cal.com). We are not responsible for their privacy practices.

13. Changes to this policy

Changes take effect when posted. The "Last Updated" date shows the latest revision. We will give clear notice of material changes.

14. Contact

Privacy requests: put "Privacy Request" in the subject line.